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Privacy Policy

Last update: 02-02-2026

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First4AI operates this website and provides related information, content, features, tools, products, and services (the “Services”) in order to provide you with information about our business and allow you to contact us or engage our services. First4AI uses Wix to host and operate this website and to support the delivery of the Services.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or interact with the Services, submit enquiries, or otherwise communicate with us. If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any part of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you. Personal information does not include information that has been anonymised or de-identified.

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Contact details, including your name, email address, phone number, business name, and address

  • Inquiry and communication information, including information you provide when submitting forms or contacting us

  • Account information, where applicable, such as login or preference details

  • Transaction and service information, including details related to services requested, provided, or invoiced

  • Device and technical information, including IP address, browser type, device identifiers, and network information

  • Usage information, including how you interact with and navigate the website

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you submit a form, contact us, or otherwise provide information

  • Automatically, through your use of the website via cookies and similar technologies

  • From service providers, such as website hosting, analytics, CRM, or email platforms that process information on our behalf

  • From third parties, where permitted by law

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide and Improve the Services

To operate the website, respond to enquiries, provide requested services, manage relationships, maintain records, and improve the quality and relevance of our Services.

Communication

To respond to enquiries, provide customer support, send service-related communications, and maintain our business relationship with you.

Marketing

To send marketing or informational communications where permitted by law. You may opt out of marketing communications at any time.

Security and Fraud Prevention

To protect the website, detect or prevent fraud or misuse, and maintain the security and integrity of our systems.

Legal and Compliance

To comply with legal obligations, respond to lawful requests, enforce our terms, and protect our rights and interests.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Wix and other service providers that support website hosting, analytics, communications, CRM, cloud storage, or IT services

  • With professional advisers, such as accountants, legal advisers, or insurers where necessary

  • When required by law, regulation, or legal process

  • In connection with a business transaction, such as a restructuring or transfer of business assets

All third parties are required to handle personal information in accordance with applicable data protection laws.

Relationship with Wix

The Services are hosted by Wix, which may collect and process personal information about your access to and use of the website in order to provide and improve its services. Information submitted through the website may be transmitted to Wix and processed in countries outside your own.

Wix processes personal information in accordance with its own privacy practices. For more information, please review the Wix Privacy Policy available on the Wix website.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the website, analyse usage, and improve performance. Where required, you will be asked to provide consent for non-essential cookies. You can manage cookie preferences via the cookie settings on the website.

Third-Party Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. Please review their privacy policies before providing personal information.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16.

Security and Retention

We take reasonable measures to protect personal information, but no system is completely secure. We recommend that you do not send sensitive information via unsecured channels.

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, and resolve disputes.

Your Rights

Depending on your location, you may have the right to:

  • Access personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Object to or restrict certain processing

  • Request data portability

  • Withdraw consent where processing is based on consent

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

If you are located in the UK or EEA, you also have the right to lodge a complaint with the relevant data protection authority.

International Transfers

Personal information may be transferred and processed outside the UK or EEA. Where this occurs, we rely on appropriate safeguards, such as standard contractual clauses or adequacy decisions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: first4ai@gmail.com
Address: 7 The Hurst, Royal Tunbridge Wells, Tunbridge Wells, Kent, TN2 3HX, United Kingdom

For the purposes of applicable data protection laws, First4AI is the data controller of your personal information.

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